netflix gen tiktok spotify blend genshawbloomberg

Which is precisely why the players seem to be converging: TikTok allowing longer videos, YouTube doubling down on Shorts, and Netflix looking at options for other ways of occupying attention. Still, while teens may not be watching on the big screen, many are spending huge periods of time watching YouTuber in sometimes-longish shows. And that is nothing new: it’s been trending for basically a decade. What we do know is that people are spending more time playing games and using their phones while watching fewer movies and TV shows. Ultimately, who wins will be determined by changing attitudes towards entertainment. And it’s one of the causes of once-separate categories merging in sometimes unpredictable and chaotic ways. That’s likely one of the reasons why Netflix announced its expansion into gaming a year ago, which is available in 190 countries globally. And they’re moving into media and entertainment. “That is the base that we’re not talking about today, which is gaming, which is still the biggest category. “To make it even more complicated, there’s a third player here,” says Krantz. And which is expanding into video, concerts, and social categories. Ultimately, the game is bigger, and the pie is bigger.īecause there’s one other huge category that is also sucking up time and revenue: gaming. can TikTok move into other categories with that very loyal base and then starting to try to increase the monetization more in line with the bigger subscription plays that are on OTT?” “Gen Z spending about three times as much in the short-form video than they are in OTT,” Krantz says. Streaming media and social apps by features Data.ai

Netflix gen tiktok spotify blend genshawbloomberg